Let me guess... You've watched 47 Instagram tutorials, saved 23 "foolproof" post templates, and still staring at that blank Instagram screen thinking "What the hell am I supposed to post that will actually get me inquiries?" Yeahhh I've been there too stuck, numbed and constantly worrying how can I make my clients content work.
Here's what nobody tells you: Those tutorials are teaching you to play a game you can't win.
They're showing you Instagram tactics without the business strategy… justt like teaching someone cooking without explaining the ingredients!!
And that's exactly why your Instagram feels noisy while your competitors are booking clients left and right and you know how?? Cause they understand something about Instagram that no one bothered to teach you.
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Before we start let me introduce myself! I'm Maryam a social media manager not an ordinary one though. I help business owners with their content, making it the most effective it can be. I don't only manage Instagram i work as a business partner who gets just as excited as you to work on your business!
I'm not here just to tell you to make your posts look aesthetic and more educational. I'm here to help you understand why some content actually gets you results while other posts just sit there doing nothing instead of getting random likes.
That's what this guide is all about the real strategy behind Instagram that actually works for your business!!
Let's dive in!!
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Meet Hana, she's a busy marketing director who's been struggling with managing her team's productivity for months. She knows she needs professional help with systems and processes, but she's tried generic business solutions before and they never fit her specific situation. She's willing to invest in real professional consulting she just needs to find the right business strategist.
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It's Monday 1:47 PM hana’s grabbing a quick lunch between meetings, mindlessly scrolling Instagram to decompress from a frustrating morning of back-to-back calls.
Then she sees this post:
"The biggest mistake I see busy executives making when trying to improve team productivity isn't the systems they choose, it's when they're making implementation decisions. Most business advice assumes you have unlimited time and mental energy, but if you're trying to implement new processes at 6pm after a 10-hour workday, you're setting yourself up to fail. Your decision-making capacity is already depleted. Here's what actually works for busy professionals"
Hana stops mid scroll this person just described her exact situation. She clicks on their profile. What happens next determines if this becomes a $2,000 consulting relationship or just another forgotten scroll. Here's what Hana does in the next 30 seconds that most business owners completely miss:
Hana isn't looking at follower counts or fancy graphics she's unconsciously scanning for answers to 5 critical questions: